DecA(I)de

Marketing-information Management (IM) performance indicators

2 performance indicators entries in the Marketing-information Management area of our Entrepreneurship study dataset.

Codes link directly to entries in this table.
CodeIndicator
IM:012Describe why marketing data is essential
IM:010Explain the fundamentals of marketing research

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About this study catalogue

This reference uses DecA(I)de's bundled deca-pis.json and decaidevocab.json study datasets. Counts are entries, not unique indicators or terms; the same item can appear in multiple groups. Code punctuation and display formatting are normalized.

Personal Financial Literacy uses benchmark-style codes such as 4-1a, distinct from business performance-indicator codes such as BL:003. The bundled files do not include an edition, source-document citation or licensing record. We have not verified every entry against current official wording. Consult DECA's competitive-event resources and your advisor for the current requirements for your event.

Found a discrepancy? Contact DecA(I)de support with the page URL and the relevant source document.

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