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Product/service Management (PM) performance indicators

12 performance indicators entries in the Product/service Management area of our Entrepreneurship study dataset.

Codes link directly to entries in this table.
CodeIndicator
PM:129Assess initial feasibility of a product concept
PM:204Refine a concept to develop a functional product
PM:136Create systems to continuously recognize new opportunities
PM:138Evaluate customer experiences
PM:003Explain the concept of a product mix
PM:006Plan and manage a product mix
PM:036Determine services to offer to customers
PM:273Identify internal and external service standards
PM:126Build and manage corporate brands
PM:013Explain how customer service impacts positioning and brand image
PM:272Identify a company’s unique selling proposition
PM:209Build and strengthen a product or service brand

More Entrepreneurship areas

About this study catalogue

This reference uses DecA(I)de's bundled deca-pis.json and decaidevocab.json study datasets. Counts are entries, not unique indicators or terms; the same item can appear in multiple groups. Code punctuation and display formatting are normalized.

Personal Financial Literacy uses benchmark-style codes such as 4-1a, distinct from business performance-indicator codes such as BL:003. The bundled files do not include an edition, source-document citation or licensing record. We have not verified every entry against current official wording. Consult DECA's competitive-event resources and your advisor for the current requirements for your event.

Found a discrepancy? Contact DecA(I)de support with the page URL and the relevant source document.

Practise against these indicators, not just read them. DecA(I)de generates roleplays and practice exams scored using its study catalogue. AI feedback is for practice, not an official score. Free during early access; chapter and account approval may be required.

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