DecA(I)de

Promotion (PR) performance indicators

9 performance indicators entries in the Promotion area of our Entrepreneurship study dataset.

Codes link directly to entries in this table.
CodeIndicator
PR:001Explain promotion’s role in marketing
PR:002Explain different types of promotional activities (such as institutional and product promotion)
PR:003Identify key elements of the promotional mix
PR:007Explain types of advertising media
PR:247Describe word-of-mouth channels used to reach target audiences
PR:089Explain the fundamentals of direct marketing channels
PR:249Identify communication channels used in sales promotion
PR:250Explain channels used in public relations activities
PR:252Identify various public-relations tactics

More Entrepreneurship areas

About this study catalogue

This reference uses DecA(I)de's bundled deca-pis.json and decaidevocab.json study datasets. Counts are entries, not unique indicators or terms; the same item can appear in multiple groups. Code punctuation and display formatting are normalized.

Personal Financial Literacy uses benchmark-style codes such as 4-1a, distinct from business performance-indicator codes such as BL:003. The bundled files do not include an edition, source-document citation or licensing record. We have not verified every entry against current official wording. Consult DECA's competitive-event resources and your advisor for the current requirements for your event.

Found a discrepancy? Contact DecA(I)de support with the page URL and the relevant source document.

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