DecA(I)de

Marketing (MK) performance indicators

7 performance indicators entries in the Marketing area of our Hospitality & Tourism study dataset.

Codes link directly to entries in this table.
CodeIndicator
MK:001Describe marketing’s role and significance in a global context (CS)
MK:002Outline core marketing functions and activities (CS)
MK:014Clarify what influences customer and business purchasing behavior (SP)
MK:015Describe how employees can contribute to organizational success (SP)
MK:019Show how company actions correlate with outcomes (e.g., influencing consumer behavior, gaining market share) (SP)
MK:008Explain distinctions between marketing services and marketing products (CS)
MK:024Explain marketing principles specific to event promotion (CS)

More Hospitality & Tourism areas

About this study catalogue

This reference uses DecA(I)de's bundled deca-pis.json and decaidevocab.json study datasets. Counts are entries, not unique indicators or terms; the same item can appear in multiple groups. Code punctuation and display formatting are normalized.

Personal Financial Literacy uses benchmark-style codes such as 4-1a, distinct from business performance-indicator codes such as BL:003. The bundled files do not include an edition, source-document citation or licensing record. We have not verified every entry against current official wording. Consult DECA's competitive-event resources and your advisor for the current requirements for your event.

Found a discrepancy? Contact DecA(I)de support with the page URL and the relevant source document.

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