Marketing performance indicators
792 entries across 23 area listings. Pick an area to see the performance indicators and codes in our dataset.
- Business Administration (BA) 1 entries
- Business Law (BL) 17 entries
- Channel Management (CM) 17 entries
- Communication Skills (CO) 51 entries
- Customer Relations (CR) 16 entries
- Economics (EC) 47 entries
- Emotional Intelligence (EI) 54 entries
- Entrepreneurship (EN) 4 entries
- Financial Analysis (FI) 44 entries
- Human Resources Management (HR) 5 entries
- Information Management (NF) 46 entries
- Market Planning (MP) 13 entries
- Marketing (MK) 9 entries
- Marketing-information Management (IM) 101 entries
- Merchandising Operations (OM) 1 entries
- Operations (OP) 82 entries
- Pricing (PI) 8 entries
- Product/service Management (PM) 57 entries
- Professional Development (PD) 45 entries
- Promotion (PR) 109 entries
- Risk Management (RM) 2 entries
- Selling (SE) 59 entries
- Strategic Management (SM) 4 entries
Other clusters
- Finance 1,144 indicator entries · 20 areas
- Business Management & Administration 747 indicator entries · 18 areas
- Hospitality & Tourism 729 indicator entries · 24 areas
- Personal Financial Literacy 315 benchmark entries · 5 areas
- Entrepreneurship 302 indicator entries · 22 areas
About this study catalogue
This reference uses DecA(I)de's bundled deca-pis.json and
decaidevocab.json study datasets. Counts are entries, not unique
indicators or terms; the same item can appear in multiple groups. Code punctuation
and display formatting are normalized.
Personal Financial Literacy uses benchmark-style codes such as 4-1a,
distinct from business performance-indicator codes such as BL:003.
The bundled files do not include an edition, source-document citation or licensing
record. We have not verified every entry against current official wording.
Consult DECA's competitive-event resources
and your advisor for the current requirements for your event.
Found a discrepancy? Contact DecA(I)de support with the page URL and the relevant source document.
Practise against these indicators, not just read them. DecA(I)de generates roleplays and practice exams scored using its study catalogue. AI feedback is for practice, not an official score. Free during early access; chapter and account approval may be required.
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