Selling (SE) performance indicators

59 performance indicators entries in the Selling area of our Marketing study dataset.

Codes link directly to entries in this table.
Code	Indicator
SE:017	Explain the nature and scope of the professional selling function (CS)
SE:076	Explain how customer service contributes to selling relationships (CS)
SE:932	Describe company selling policies and guidelines (CS)
SE:828	Explain key factors in building and maintaining a sales clientele (SP)
SE:106	Identify legal and ethical considerations in selling (truth in advertising, non‑discrimination) (SP)
SE:107	Describe how technology (CRM, e‑commerce) is used in selling (SP)
SE:062	Gather and analyze product information to support sales activities (CS)
SE:109	Identify product features and translate them into customer benefits (SP)
SE:048	Explain the steps in the selling process (prospecting, approach, presentation, handling objections, closing, follow‑up) (CS)
SE:359	Discuss motivational theories (Maslow, Herzberg) and how they influence buyer behavior (SP)
SE:360	Acquire in‑depth knowledge of a client’s products and brands to inform sales efforts (CS)
SE:347	Pitch marketing communications ideas and proposals to clients effectively (SP)
SE:395	Present an advertising campaign to clients, explaining strategy, creative elements, and expected outcomes (SP)
SE:398	Provide ongoing service and support to clients after campaign launch (post‑sales service) (SP)
SE:019	Explain how brand names influence consumer perception and selling (CS)
SE:110	Establish and maintain a relationship with customers or clients (CS)
SE:111	Determine customer needs through effective questioning and active listening (CS)
SE:114	Recommend specific products to meet customer needs (CS)
SE:374	Demonstrate products or services effectively to potential customers (SP)
SE:874	Turn customer objections into selling points by highlighting alternative benefits (SP)
SE:895	Employ closing techniques to finalize the sale (assumptive close, trial close) (SP)
SE:875	Use suggestion selling techniques to increase the average transaction value (SP)
SE:489	Plan follow‑up strategies (thank‑you notes, loyalty programs) to encourage repeat business in retail selling (SP)
SE:023	Arrange and coordinate delivery logistics for customer purchases (CS)
SE:887	Pack and wrap purchases professionally (gift wrapping, protective packaging) (CS)
SE:009	Process special orders for retail customers (custom or out‑of‑stock items) (CS)
SE:016	Sell gift certificates as an alternative retail offering (CS)
SE:835	Process telephone orders accurately and efficiently (CS)
SE:162	Handle returns and exchanges while adhering to store policies (CS)
SE:117	Process retail sales documentation (receipts, invoices) accurately (SP)
SE:116	Calculate miscellaneous charges (tax, fees, shipping) for retail sales (CS)
SE:329	Process sales transactions using various payment methods (cash, credit, check) (CS)
SE:152	Accept and verify checks from customers (CS)
SE:153	Operate a point‑of‑sale register or terminal efficiently (CS)
SE:396	Provide sales staff with accurate information about incoming merchandise (SP)
SE:389	Monitor on‑floor selling activities to ensure high customer service standards (SP)
SE:046	Sell goods, services, or ideas to individual customers using effective techniques (SP)
SE:073	Sell goods, services, or ideas to groups (e.g., presentations to multiple customers) (SP)
SE:459	Process special orders and ensure timely fulfillment (SP)
SE:461	Process telephone orders following company procedures (CS)
SE:474	Complete and file sales documentation accurately (contracts, invoices) (SP)
SE:486	Write detailed product or service proposals tailored to client needs (SP)
SE:487	Present proposals persuasively to clients (SP)
SE:057	Plan follow‑up strategies to maintain relationships after the sale (SP)
SE:283	Prepare sales reports tracking performance metrics (SP)
SE:397	Provide post‑sales service to ensure customer satisfaction (SP)
SE:384	Gather customer feedback to continuously improve service (SP)
SE:372	Conduct self‑assessment of sales performance and identify areas for improvement (SP)
SE:488	Maintain ongoing relationships with clients to foster loyalty (SP)
SE:864	Plan strategies for meeting sales quotas (territory management, pipeline development) (SP)
SE:379	Develop strategies to win back former customers (SP)
SE:381	Explain the principles of key account management and its importance (SP)
SE:076	Describe how customer service supports selling relationships (SP)
SE:017	Explain the scope and nature of selling activities (CS)
SE:018	Describe common sales activities (CS)
SE:319	Explain how the selling function operates (SP)
SE:828	Explain ethical considerations in selling (SP)
SE:117	Describe technology’s role in the selling function (SP)
SE:357	Explain factors influencing customer, client, and business buying behavior (SP)

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About this study catalogue

This reference uses DecA(I)de's bundled deca-pis.json and decaidevocab.json study datasets. Counts are entries, not unique indicators or terms; the same item can appear in multiple groups. Code punctuation and display formatting are normalized.

Personal Financial Literacy uses benchmark-style codes such as 4-1a, distinct from business performance-indicator codes such as BL:003. The bundled files do not include an edition, source-document citation or licensing record. We have not verified every entry against current official wording. Consult DECA's competitive-event resources and your advisor for the current requirements for your event.

Found a discrepancy? Contact DecA(I)de support with the page URL and the relevant source document.

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